IRVINE, Calif. – Integrated Marketing Services was ranked tenth in the 2010 Promo 100, an annual list of the top 100 U.S. promotion agencies. Promo magazine, a division of Chief Marketer Network, uses domestic net revenue to …
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Source: SupermarketNews.com
Winn-Dixie plans to become more promotional in an effort to drive the top line after a fourth quarter that included a 5.2% decline in identical-store sales.
According to Peter Lynch, chairman and chief executive officer, “We made the decision in the fourth quarter not to chase sales, and I think that hurt us a little bit. What he have done is take a strategic look at a few departments and while we don’t plan to over-promote, we think we can jump-start sales.”
He said sales trends during the first eight weeks of the first quarter “have significantly improved, and we have additional sales initiatives we’re implementing to build on the improvement so far.”
Sales and Marketing Agencies Expand in Down Economy
Source: SupermarketNews.com
While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived.
That description, however, does fit the …
Source: AdAge.com
Walmart will bring back thousands of items previously cut through Project Impact, scrap the deep “Rollbacks” it tried in April and May and reduce ad spending to “historical levels” as new U.S. President William …
Source: SupermarketNews.com
Despite some faint glimpses of economic recovery, shoppers overall remain frugal, and their attitudes are reflected in the extensive product-sales data from Chicago-based SymphonyIRI Group.
Overall, the data show that supermarkets and product suppliers have …
Source: SupermarketNews.com
Kroger is reportedly expanding its Mirra natural beauty line launched late last year. Kroger is said to support the line with national inserts and coupons this fall, according to reports.
Kroger says Mirra is turning …
Source: SupermarketNews.com
Specialty food retailers like Trader Joe’s and Whole Foods Market have seen greater growth in store-brand sales between 2005 and 2009 than traditional supermarkets, according to a report by Packaged Facts. It found that private-label growth …
Source: Marketwatch.com
U.S. cereal makers are locked in a price war, and their battle for market share is hurting profits and threatening to persist into next year.
It’s unclear who will buckle first.
In an interview with MarketWatch, …
Source: Forbes
Target Corp.’s remodeling program to add fresh produce at its general merchandise stores and its new credit card discount are exceeding expectations, according to a key retail analyst.
In a note published Wednesday, Citi Investment …
Source: Nation’s Restaurant News
Cravings and fun atmospheres drive consumers to restaurants rather than the local supermarket when time-starved families need a solution to the age-old question, “What’s for dinner?” according to a new report from …
Retailwire.com News
