IRVINE, Calif.—Advantage Sales & Marketing LLC (ASM) today announced the promotion of Todd Baird to president, sales, effective July 5. Baird will oversee ASM’s Sales, Operations, and Retail/In-Store services. He will report to Tanya Domier, …
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IRVINE, Calif.—Advantage Sales & Marketing LLC (ASM) today announced it has agreed to become an equity partner in Advantage Waypoint LLC, a newly formed sales and marketing company focused on the foodservice industry. Terms of the transaction were not disclosed.
“With this landmark partnership, I am pleased to launch ASM into the foodservice industry,” said Sonny King, ASM chairman and chief executive officer. “Advantage Waypoint allows ASM to provide our clients with unparalleled service in the foodservice industry nationwide.”
Advantage Waypoint LLC is comprised of the eight companies that currently form a working alliance under the name of Waypoint including Apex Foodservice Group, Benchmark Sales, Dougherty Brokerage Company, Food Sales West, FSI Southwest, Innovative Concept Group, Inter-Mark Sales, and Midwest Venture Partners. A ninth company independent of the current Waypoint alliance, C Mascari & Associates, will also join Advantage Waypoint LLC.
Advantage Waypoint LLC is headquartered in Tampa, Fla. and led by Bud Taylor, chief executive officer, former president of Innovative Concept Group. Advantage Waypoint LLC will have its own officers and board of directors.
“By unifying nine outstanding companies and partnering with ASM, Advantage Waypoint LLC will become the first sales and marketing company to provide national coverage for food service clients,” said Taylor. “We look forward to building upon the current success of these great companies.”
Advantage Sales & Marketing LLC (ASM) today announced the appointment to its board of directors, Richard G. Wolford, the former chairman, president and chief executive officer of Del Monte Foods, effective as of Sept. 9, …
Whether it’s aspirin or shaving cream, HBC is a growing category that deserves a renewed focus.
Source: Convenience Store Decisions
HBC is making a comeback from coast to coast.
The category—from shampoos and skin creams to cough drops …
Full service promotions agency ranks #1 in both retail and retailer marketing, #6 overall in 2011 ranking of industry’s best and brightest
IRVINE, Calif.—Integrated Marketing Services was ranked sixth in the 2011 Promo 100, an annual …
Source: Supermarket News
SymphonyIRI Group said it will partner with Walmart to create a new collaborative planning platform called Customer Advantage.
The Customer Advantage solution identifies and sizes opportunities among shopper segments, trips and categories that will …
Source: Supermarket News
Data-analysis firm Nielsen said that it will once again incorporate data from Wal-Mart Stores’ U.S. operations into its reports. Nielsen said it has signed a cooperation agreement with the retailer that will allow it …
Source: Supermarket News
Fresh & Easy Neighborhood Market said it will introduce a loyalty card program later this year.
The card — similar to Tesco’s Clubcard — will be tested in seven stores in the Bakersfield area …
Source: Supermarket News
Stop & Shop, a division of Ahold USA, announced the launch of Scan It! Mobile, an app that allows customers to use an iPhone 3GS or 4G mobile device to scan and bag …
Source: Supermarket News
Walmart is offering an instantly redeemable 10-cent per gallon discount on gas purchased with a Walmart giftcard, reloadable Walmart Moneycard or Walmart credit card.
Fuel, gas and diesel purchases made at participating Murphy USA and …
Retailwire.com News
