IRVINE, Calif., — Advantage Sales and Marketing (ASM) today appointed David Fiene as Corporate Controller. Fiene reports directly to Brian G. Stevens, Vice President, Finance & Accounting. He will be responsible for overseeing ASM’s corporate accounting operations including corporate financial reporting, U.S. GAAP and Sarbanes-Oxley (SOX) compliance.

“David brings a wealth of experience to ASM,” said Stevens. “His leadership in public and private companies, where he led all phases of financial reporting, Initial Public Offerings (IPO) and internal control compliance, is a natural fit for this new role.”

Fiene joined ASM in June 2008 as Director of Accounting with more than 15 years of accounting expertise. His experience includes leading global SOX implementation, financial reporting and analysis, and organizational accounting. Before joining ASM, he served as Director of Accounting and Compliance for Multi-Fineline Electronix, Inc., a NASDAQ publicly-traded company with $750 million in revenue. There, he led SOX compliance, established financial controls, established an internal audit department, in addition to many other key financial responsibilities. He also served as a senior manager at PriceWaterhouseCoopers, assisting with IPOs and Securities Exchange Commission (SEC) filings. Fiene is also a Certified Public Accountant.

“I’m looking forward to this new opportunity,” said Fiene. “I’m excited to continue to work toward ASM’s vision for growth in the future and ensuring we are on track to help support the achievement of these objectives.”

Reporting to Fiene will be Duane Horne, National Controller, U.S.; Alan David, National Controller, Canada and the Marketing Services accounting group.

About Advantage Sales and Marketing, LLC
Advantage Sales and Marketing (ASM) is a premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM’s cradle-to-cart—post-manufacture to consumption—customized sales and marketing solutions includes headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has 66 offices in the United States and Canada. Visit www.asmnet.com today.