Wal-Mart samples spur large sales lift
November 9, 2009No Comments
Source: Supermarket News
By JULIE GALLAGHER
PHOENIX — Wal-Mart’s sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards by an average of 29%, according to Terry Nannie, senior director of marketing for Wal-Mart.
He shared the details of its revamped sampling program here last week at the Grocery Manufacturers Association’s Merchandising, Sales and Marketing Conference.
» Click here to access the full story. (Requires subscription)
