ASM puts social learning to the test with sales management development associates
Advantage Sales and Marketing was recently highlighted on Cornerstone’s Talent Management Blog in an article focusing on the use of a “slow build” approach to utilizing social media for informal learning.
Here’s an excerpt from the post:
“One company that’s taking this slow build approach with enterprise social networking is Advantage Sales & Marketing (ASM), a premier sales and marketing agency based in Irvine, Calif. ASM’s Talent Development team has been piloting our social networking platform, Cornerstone Connect, to foster informal learning as part of its new ACES (Accelerated Career Excellence in Sales) sales and leadership development program.
ASM uses Cornerstone’s comprehensive software suite — including platforms for learning management, employee performance management, succession planning and compensation — to develop and manage its 20,000 employees. The Talent Development team decided to pilot Connect for the ACES program when they realized that limitations with SharePoint wouldn’t allow them to be as strategic in fostering informal learning.”

