Coupon use skyrockets
January 28, 2010One Comment
Source: Ad Week
In one of the most telling signs yet of new consumer frugality, annual coupon use is on the rise for the first time since 1992, according to Inmar, a promotion transaction settlement company. Coupon distribution last year hit the highest level recorded since Inmar began tracking trends in 1988.
For the first time in 17 years, consumers used more coupons than the year before; 3.3 billion packaged-goods coupons were redeemed, a 27 percent increase over the 2.6 billion redeemed in 2008. The increase in coupon use began in October 2008, as the U.S. financial crisis took hold, and led to five consecutive quarters of double-digit growth.
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