GSK puts Advantage Brands plan in action
Source: Chain Drug Review
by John Schultz
PITTSBURGH – GlaxoSmithKline Consumer Healthcare (GSK) has established several key sales, marketing and merchandising objectives for its retail partners in 2010 to capitalize on its Advantage Brands strategy, according to Mike McCormick, director of the initiative.
GSK’s Advantage Brands comprise 17 well-known products (including Citrucel and Tagamet) that cover such categories as laxatives, vitamin supplements and cough/cold remedies.
“In the difficult economic times that we are facing today, creative business solutions focused on efficiencies while driving value truly differentiate great companies from good companies,” notes Chris Olivier, president of sales at Advantage Sales and Marketing. “The Advantage Brands/GSK partnership is a perfect example of a creative business solution that has taken costs out of the system while delivering increased value.”
