Kraft wins Cadbury takeover bid
January 19, 2010No Comments
Cadbury, the popular British chocolate and candy producer, has agreed to a $19.5 billion Kraft takeover agreement. The combination of brands makes Kraft the world’s largest confectionary company, replacing Mars Inc.
Kraft says the takeover will result in ” meaningful” cost savings and revenue synergies.
The U.S. company also says the deal gives Cadbury scale, an improved delivery infrastructure, and a leading position in developing markets including Brazil, Russia, India, China and Mexico.
