In Practice: Sales Training Gets Social at ASM
Source: Chief Learning Officer magazine
When Advantage Sales and Marketing LLC (ASM), a consumer goods marketing and sales company, implemented a social learning platform, it shifted its whole approach to learning and measured outcomes.
Rather than attempt to launch social learning for the entire enterprise, which includes roughly 20,000 employees, ASM launched a narrowly focused pilot project within its business development team and carefully aligned it with the organization’s learning and talent management needs.
The company wanted to add a social learning component to its pre-existing Accelerated Career Excellence in Sales (ACES) program. The ACES program selects qualified individuals with little or no sales experience and places them in a five-month accelerated learning program to become business development managers. Participants come together for an initial two-day classroom session and then return to their home markets. They spend the next five months working in the field with designated mentors and completing e-learning modules.
