Target, Ben & Jerry’s encourage consumers to ‘Scoop it Forward’
June 23, 2010No Comments
Source: SupermarketNews.com
Target and Ben & Jerry’s ice cream have teamed to encourage volunteerism through a new program called Scoop it Forward.
Beginning this week, Target is the exclusive merchandiser of two new Ben & Jerry’s ice cream flavors: Berry Voluntary and Brownie Chew Gooder.
Consumers simply visit www.volunteermatch.org/scoopitforward to find volunteer opportunities in their neighborhoods. After registering for a specific volunteer activity and forwarding the opportunity to five friends, that person and each of their friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.
