New Walmart U.S. CEO Reverses Company’s Direction
August 17, 2010No Comments
Walmart will bring back thousands of items previously cut through Project Impact, scrap the deep “Rollbacks” it tried in April and May and reduce ad spending to “historical levels” as new U.S. President William Simon wastes no time reversing much of what his predecessor did.
Moves such as returning merchandise displays to the “Action Alley” aisles of Walmart stores have already resulted in better customer traffic and sales in July than during the prior two months of the just-completed fiscal second quarter, said Mr. Simon on a pre-recorded Aug. 17 earnings call. He assumed his current post in July as his predecessor, Vice Chairman Eduardo Castro-Wright, moved to new duties overseeing global e-commerce and sourcing.
