Outsourcing Is In
August 30, 2010No Comments
Sales and Marketing Agencies Expand in Down Economy
Source: SupermarketNews.com
While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived.
That description, however, does fit the sales and marketing agencies that act as go-betweens among retailers and vendors.
Following the path predicted in a 2006 report by the Grocery Manufacturers Association, sales agencies have benefited from a shift toward outsourcing a variety of the functions that traditionally had been performed by suppliers.
