Supermarket Product Sales Reflect Adaptations in Consumer Shopping Habits
Source: SupermarketNews.com
Despite some faint glimpses of economic recovery, shoppers overall remain frugal, and their attitudes are reflected in the extensive product-sales data from Chicago-based SymphonyIRI Group.
Overall, the data show that supermarkets and product suppliers have been able to provide effective solutions for consumers feeling the economic pinch, while at the same time meeting increased demand for lifestyle products that impact health and wellness.
In a recent Times & Trends report, SymphonyIRI Group noted that some shopper behaviors picked up during the recession are lingering, such as creating a shopping list ahead of time and sticking to it.
“Though the economy is showing signs of brightening, ongoing consumer research indicates that ‘pre-planned shopping’ will remain firmly entrenched throughout 2010, and beyond,” IRI said in the report.
