SymphonyIRI, Walmart Create Data Portal
Source: Supermarket News
SymphonyIRI Group said it will partner with Walmart to create a new collaborative planning platform called Customer Advantage.
The Customer Advantage solution identifies and sizes opportunities among shopper segments, trips and categories that will better enable Walmart and its supplier partners to grow their businesses through a deeper understanding of our customers,” said Cindy Davis, executive vice president of Walmart global customer insights, in a prepared statement.
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