Advantage Sales & Marketing LLC (ASM) today announced it has agreed to become an equity partner in Advantage Waypoint LLC, a newly formed sales and marketing company focused on the foodservice industry.

Whether it’s aspirin or shaving cream, HBC is a growing category that deserves a renewed focus.
Source: Convenience Store Decisions
HBC is making a comeback from coast to coast.
The category—from shampoos and skin creams to cough drops …

Full service promotions agency ranks #1 in both retail and retailer marketing, #6 overall in 2011 ranking of industry’s best and brightest
IRVINE, Calif.—Integrated Marketing Services was ranked sixth in the 2011 Promo 100, an annual …

Source: Supermarket News
Advantage Sales & Marketing here on Wednesday said it has promoted longtime company veteran Tanya Domier to president and chief operating officer of the sales and marketing agency.
Domier, who will report to Sonny …

Sales and Marketing Agencies Expand in Down Economy
Source: SupermarketNews.com
While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived.  
That description, however, does fit the …

Source: Shopper Marketing magazine
Each year event marketing takes on greater significance. Though it remains composed of traditional PR methods, such as mobile tours and sampling, the practice has been elevated to a science and been …

IRVINE, Calif. – Integrated Marketing Services was ranked tenth in the 2010 Promo 100, an annual list of the top 100 U.S. promotion agencies.  Promo magazine, a division of Chief Marketer Network, uses domestic net revenue to …

PromoPoint Marketing’s “Bi-Lo thrive!” health and wellness program was recently featured in an article in Progressive Grocer.
Source: Progressive Grocer
Bi-Lo has introduced a health-and-wellness initiative, “Bi-Lo thrive!,” which includes the services of a full-time registered dietitian to teach …