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	<title>Advantage Sales and Marketing ASM Newsroom</title>
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		<title>Advantage Sales &amp; Marketing LLC announces equity investment in Advantage Waypoint LLC</title>
		<description><![CDATA[Advantage Sales &#038; Marketing LLC (ASM) today announced it has agreed to become an equity partner in Advantage Waypoint LLC, a newly formed sales and marketing company focused on the foodservice industry.]]></description>
		<link>http://www.asmnewsroom.com/2011/12/advantage-sales-marketing-llc-announces-equity-investment-in-advantage-waypoint-llc/</link>
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		<title>Advantage Sales &amp; Marketing LLC appoints Richard G. Wolford to Board of Directors</title>
		<description><![CDATA[Advantage Sales &#38; Marketing LLC (ASM) today announced the appointment to its board of directors, Richard G. Wolford, the former chairman, president and chief executive officer of Del Monte Foods, effective as of Sept. 9, ...]]></description>
		<link>http://www.asmnewsroom.com/2011/11/advantage-sales-marketing-llc-appoints-richard-g-wolford-to-board-of-directors/</link>
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		<title>A Remedy for Boosting Impulse Sales</title>
		<description><![CDATA[Whether it’s aspirin or shaving cream, HBC is a growing category that deserves a renewed focus.
Source: Convenience Store Decisions
HBC is making a comeback from coast to coast.
The category—from shampoos and skin creams to cough drops ...]]></description>
		<link>http://www.asmnewsroom.com/2011/11/a-remedy-for-boosting-impulse-sales/</link>
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		<title>Integrated Marketing Services rises to top of Promo 100</title>
		<description><![CDATA[Full service promotions agency ranks #1 in both retail and retailer marketing, #6 overall in 2011 ranking of industry’s best and brightest
IRVINE, Calif.—Integrated Marketing Services was ranked sixth in the 2011 Promo 100, an annual ...]]></description>
		<link>http://www.asmnewsroom.com/2011/08/integrated-marketing-services-rises-to-top-of-promo-100/</link>
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		<title>SymphonyIRI, Walmart Create Data Portal</title>
		<description><![CDATA[Source: Supermarket News
SymphonyIRI Group said it will partner with Walmart to create a new collaborative planning platform called Customer Advantage.
The Customer Advantage solution identifies and sizes opportunities among shopper segments, trips and categories that will ...]]></description>
		<link>http://www.asmnewsroom.com/2011/07/symphonyiri-walmart-create-data-portal/</link>
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		<title>Walmart to Provide Data to Nielsen</title>
		<description><![CDATA[Source: Supermarket News
Data-analysis firm Nielsen said that it will once again incorporate data from Wal-Mart Stores&#8217; U.S. operations into its reports.  Nielsen said it has signed a cooperation agreement with the retailer that will allow it ...]]></description>
		<link>http://www.asmnewsroom.com/2011/07/walmart-to-provide-data-to-nielsen/</link>
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		<title>Fresh &amp; Easy to Test Loyalty Card</title>
		<description><![CDATA[Source: Supermarket News
Fresh &#38; Easy Neighborhood Market said it will introduce a loyalty card program later this year.

The card — similar to Tesco&#8217;s Clubcard — will be tested in seven stores in the Bakersfield area ...]]></description>
		<link>http://www.asmnewsroom.com/2011/07/fresh-easy-to-test-loyalty-card/</link>
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		<title>Stop &amp; Shop Launches Cell Phone Scanning</title>
		<description><![CDATA[Source: Supermarket News
Stop &#38; Shop, a division of Ahold USA, announced the launch of Scan It! Mobile, an app that allows customers to use an iPhone 3GS or 4G mobile device to scan and bag ...]]></description>
		<link>http://www.asmnewsroom.com/2011/07/stop-shop-launches-cell-phone-scanning/</link>
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		<title>Walmart Introduces Fuel Incentive</title>
		<description><![CDATA[Source: Supermarket News
Walmart is offering an instantly redeemable 10-cent per gallon discount on gas purchased with a Walmart giftcard, reloadable Walmart Moneycard or Walmart credit card.

Fuel, gas and diesel purchases made at participating Murphy USA and ...]]></description>
		<link>http://www.asmnewsroom.com/2011/06/walmart-introduces-fuel-incentive/</link>
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		<title>Advantage Sales &amp; Marketing LLC appoints Todd Baird as president, sales</title>
		<description><![CDATA[IRVINE, Calif.—Advantage Sales &#38; Marketing LLC (ASM) today announced the promotion of Todd Baird to president, sales, effective July 5. Baird will oversee ASM’s Sales, Operations, and Retail/In-Store services. He will report to Tanya Domier, ...]]></description>
		<link>http://www.asmnewsroom.com/2011/06/advantage-sales-marketing-llc-appoints-todd-baird-as-president-sales/</link>
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