Advantage Sales & Marketing LLC appoints Todd Baird as president, sales
June 30, 2011 | No Comments

IRVINE, Calif.—Advantage Sales & Marketing LLC (ASM) today announced the promotion of Todd Baird to president, sales, effective July 5. Baird will oversee ASM’s Sales, Operations, and Retail/In-Store services. He will report to Tanya Domier, …

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Supermarket Product Sales Reflect Adaptations in Consumer Shopping Habits
August 16, 2010 | No Comments
Supermarket Product Sales Reflect Adaptations in Consumer Shopping Habits

Source: SupermarketNews.com
Despite some faint glimpses of economic recovery, shoppers overall remain frugal, and their attitudes are reflected in the extensive product-sales data from Chicago-based SymphonyIRI Group.
Overall, the data show that supermarkets and product suppliers have …

Kroger’s Natural Beauty Line Shows Fast Growth
August 16, 2010 | No Comments
Kroger’s Natural Beauty Line Shows Fast Growth

Source: SupermarketNews.com
Kroger is reportedly expanding its Mirra natural beauty line launched late last year.  Kroger is said to support the line with national inserts and coupons this fall, according to reports. 
Kroger says Mirra is turning …

Specialty Retailers Post Greatest Store-Brand Growth
August 16, 2010 | No Comments
Specialty Retailers Post Greatest Store-Brand Growth

Source: SupermarketNews.com
Specialty food retailers like Trader Joe’s and Whole Foods Market have seen greater growth in store-brand sales between 2005 and 2009 than traditional supermarkets, according to a report by Packaged Facts.  It found that private-label growth …

Price war threatens cereal makers’ profits
August 12, 2010 | No Comments
Price war threatens cereal makers’ profits

Source: Marketwatch.com
U.S. cereal makers are locked in a price war, and their battle for market share is hurting profits and threatening to persist into next year.
It’s unclear who will buckle first.
In an interview with MarketWatch, …

Getting personal on the path to purchase
August 1, 2010 | No Comments

Source: Shopper Marketing magazine
Each year event marketing takes on greater significance. Though it remains composed of traditional PR methods, such as mobile tours and sampling, the practice has been elevated to a science and been …

Analyst: Target’s new initiatives on-target
July 28, 2010 | No Comments
Analyst: Target’s new initiatives on-target

Source: Forbes
Target Corp.’s remodeling program to add fresh produce at its general merchandise stores and its new credit card discount are exceeding expectations, according to a key retail analyst.
In a note published Wednesday, Citi Investment …

Study: Why consumers go to restaurants instead of supermarkets
July 27, 2010 | No Comments

Source: Nation’s Restaurant News
Cravings and fun atmospheres drive consumers to restaurants rather than the local supermarket when time-starved families need a solution to the age-old question, “What’s for dinner?” according to a new report from …

Study: Consumers happy spending less
July 26, 2010 | No Comments
Study: Consumers happy spending less

Source: BrandWeek
As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group …