Advantage Sales & Marketing LLC appoints Todd Baird as president, sales
June 30, 2011 | No Comments

IRVINE, Calif.—Advantage Sales & Marketing LLC (ASM) today announced the promotion of Todd Baird to president, sales, effective July 5. Baird will oversee ASM’s Sales, Operations, and Retail/In-Store services. He will report to Tanya Domier, …

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Walmart to put RFID tags on clothing
July 23, 2010 | No Comments
Walmart to put RFID tags on clothing

Source: Wall Street Journal
Wal-Mart Stores Inc. plans to roll out sophisticated electronic ID tags to track individual pairs of jeans and underwear, the first step in a system that advocates say better controls inventory but …

It’s beginning to look a lot like Christmas…in July
July 20, 2010 | No Comments
It’s beginning to look a lot like Christmas…in July

Source: Pittsburgh Post-Gazette
Retailers are pumping still more energy this year into trying to get shoppers to loosen their purse strings early for Christmas with sparkly ornaments, holiday music and special prices. In July.
Target Corp. is …

Why marketers can’t afford to ignore baby boomers
July 19, 2010 | No Comments

Source: NielsenWire.com
When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49, who spend …

Study: Frugal shopping is here to stay
July 15, 2010 | No Comments

Source: Supermarket News
The vast majority of consumers (92%) have changed their shopping behavior in the last two years, with 89% indicating they’ve become more resourceful and 84% stating they are more precise when they shop, …

ShopRite rewards loyalty with e-coupons
July 15, 2010 | No Comments
ShopRite rewards loyalty with e-coupons

Source: ProgressiveGrocer.com
To give shoppers more ways to save on their grocery bills, ShopRite has added a Coupons.com “Save to Card” coupon gallery on its Web site that enables users to apply coupons directly to their …

Consumers enjoying sit-down dinners at home more often
July 15, 2010 | No Comments
Consumers enjoying sit-down dinners at home more often

Source: ProgressiveGrocer.com
Hectic schedules and tighter budgets have changed the way consumers cook, shop and dine, according to an audience trend report from Martha Stewart Living Omnimedia, Inc. (MSLO).
“These findings underscore a real change in consumer …

Report: CPG companies should focus on innovation to thrive in down economy
July 13, 2010 | No Comments

Source: Supermarket News
CPG companies should buck recessionary tactics like divesting non-core brands, conserving cash and cutting costs, and focus on innovation to encourage household spending and grow revenue, advises “Forging Ahead in the New Economy,” …

Walmart committed to Project Impact, but may increase assortment
July 13, 2010 | No Comments
Walmart committed to Project Impact, but may increase assortment

Source: Ad Age
There’s a legend circulating around Bentonville: Walmart Chairman Lee Scott enters a Friday morning senior-management meeting with two bags of groceries from Harps, the Arkansas retail chain that has somehow survived the dominance …