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	<title>Advantage Sales and Marketing ASM Newsroom &#187; GSK</title>
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		<title>Counterfeit version of weight-loss drug Alli appears on online drug stores</title>
		<link>http://www.asmnewsroom.com/2010/01/counterfeit-version-of-weight-loss-drug-alli-appears-on-online-drug-stores/</link>
		<comments>http://www.asmnewsroom.com/2010/01/counterfeit-version-of-weight-loss-drug-alli-appears-on-online-drug-stores/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 08:51:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Alli]]></category>
		<category><![CDATA[GSK]]></category>
		<category><![CDATA[Pharmacy]]></category>

		<guid isPermaLink="false">http://www.asmnewsroom.com/?p=611</guid>
		<description><![CDATA[Source: The Wall Street Journal
The Food and Drug Administration on Monday warned consumers about a counterfeit version of GlaxoSmithKline&#8216;s weight-loss drug Alli.
Alli is sold over-the-counter in a variety of retail stores. The counterfeit version was purchased ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.asmnewsroom.com/wp-content/uploads/2010/01/alli.jpg"><img class="alignright size-full wp-image-612" style="margin-left: 15px; margin-right: 15px;" title="alli" src="http://www.asmnewsroom.com/wp-content/uploads/2010/01/alli.jpg" alt="" width="210" height="210" /></a><em>Source: The Wall Street Journal</em></p>
<p>The Food and Drug Administration on Monday warned consumers about a counterfeit version of <a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=GSK">GlaxoSmithKline</a>&#8216;s weight-loss drug Alli.</p>
<p>Alli is sold over-the-counter in a variety of retail stores. The counterfeit version was purchased by consumers on the Internet, and GlaxoSmithKline started receiving complaints about the product last month. Glaxo said the product was purchased from online auction sites like eBay.</p>
<p>The FDA said there&#8217;s no evidence that counterfeit Alli was sold through retail stores. The counterfeit version involved 60- milligram capsules sold in a 120- count refill kit.</p>
<p>» <a href="http://online.wsj.com/article/SB10001424052748704541004575011511736202810.html">Click here to access the full article</a>.</p>
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		<title>GSK puts Advantage Brands plan in action</title>
		<link>http://www.asmnewsroom.com/2010/01/gsk-puts-advantage-brands-plan-in-action/</link>
		<comments>http://www.asmnewsroom.com/2010/01/gsk-puts-advantage-brands-plan-in-action/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:47:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Advantage Brands]]></category>
		<category><![CDATA[GSK]]></category>

		<guid isPermaLink="false">http://www.asmnewsroom.com/?p=504</guid>
		<description><![CDATA[Source: Chain Drug Review
 by John Schultz
PITTSBURGH – GlaxoSmithKline Consumer Healthcare (GSK) has established several key sales, marketing and merchandising objectives for its retail partners in 2010 to capitalize on its Advantage Brands strategy, according to ...]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.essentialsforlivingwell.com"><img class="alignright size-full wp-image-515" style="margin-left: 15px; margin-right: 15px;" title="advantage-brands" src="http://www.asmnewsroom.com/wp-content/uploads/2010/01/advantage-brands.jpg" alt="" width="300" height="300" /></a>Source: Chain Drug Review</em><br />
 by John Schultz</p>
<p>PITTSBURGH – GlaxoSmithKline Consumer Healthcare (GSK) has established several key sales, marketing and merchandising objectives for its retail partners in 2010 to capitalize on its <a href="http://www.eseentialsforlivingwell.com">Advantage Brands</a> strategy, according to Mike McCormick, director of the initiative.</p>
<p>GSK’s <a href="http://www.essentialsforlivingwell.com">Advantage Brands</a> comprise 17 well-known products (including Citrucel and Tagamet) that cover such categories as laxatives, vitamin supplements and cough/cold remedies.</p>
<p>“In the difficult economic times that we are facing today, creative business solutions focused on efficiencies while driving value truly differentiate great companies from good companies,” notes Chris Olivier, president of sales at Advantage Sales and Marketing. “The Advantage Brands/GSK partnership is a perfect example of a creative business solution that has taken costs out of the system while delivering increased value.”</p>
<p><a href="mailto:jschultz@racherpress.com"></a> » <a href="http://www.chaindrugreview.com/front-page/suppliernews/gsk-puts-advantage-brands-plan-in-action">Click here to access the full story</a>.</p>
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