It’s one thing to make the country’s best sugar. But getting that delicious sweetener onto grocers’ shelves is another matter entirely. Making sure that consumers always have a fresh supply on hand falls to Advantage Sales and Marketing, an Imperial business partner.

“Imperial’s the expert at making the variety of sugar products that customers want,” says Advantage’s Tom Cunningham, Business Manager for Imperial’s Texas sales. “Our job is to make sure that the products are positioned and priced correctly in all accounts where we represent Imperial.”

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