Source: Shopper Marketing magazine
Each year event marketing takes on greater significance. Though it remains composed of traditional PR methods, such as mobile tours and sampling, the practice has been elevated to a science and been …

Source: Supermarket News
By JULIE GALLAGHER

PHOENIX — Wal-Mart’s sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards …

Source: Supermarket News
By JULIE GALLAGHER

PHOENIX — Wal-Mart incited a lift in sales of Easter cookies (260%), ham (1,000%) cakes (6,000%) and pineapples (245%) by distributing samples of the items as part of a program tied …

Source: In-Store Marketing Institute Special Report
A closer look at the event marketing program at Walmart and its partnership with Shopper Events.
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IRVINE, Calif. — Tanya Domier, Advantage Sales and Marketing’s President of Marketing Services, will speak at the November Grocery Manufacturers Association (GMA) conference: Resilience & Relevance: Winning Strategies for a New Economy. The conference will discuss the success of …

Source: Shopper Marketing
Shopper Events and Marketration highlighted when evaluating the value of event marketing.
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