IRVINE, Calif.—Integrated Marketing Services was ranked sixth in the 2011 Promo 100, an annual list of the top 100 U.S. promotion agencies.  Promo magazine, a division of Chief Marketer Network, uses domestic net revenue to fashion its list. 

On two separate Promo 100 lists highlighting agencies with promotional marketing specialty in retail and on behalf of retailers, Integrated placed first.

“It has been a wild ride going from one of the best kept secrets in the world of promotions agencies to a blue-ribbon competitor in our space,” said Gary Wagner, president of Integrated’s Shopper Marketing Division. “As we’ve grown into a large scale agency with a comprehensive suite of retail-based services, we have not lost sight of the basic premise we set out with 11 years ago. Specifically that marrying winning creative with the ability to apply insights derived from data sources and firsthand retailer knowledge would generate the most compelling, shopper-centric programming that excites all parties involved.”

Integrated Marketing Services is Advantage Sales and Marketing’s full-service promotion agency specializing in shopper marketing, event marketing, in-store demos and custom publishing while focusing on influencing buyer behavior and driving sales.

 “We are proud to have moved up four notches from last year’s overall rankings and to top both lists of agencies specializing in retail marketing,” said Jill Griffin, President of Integrated’s Experiential Marketing Division. “Of course we owe this ascent to our client and retailer partners who have shared our vision of a better way to practice shopper marketing and one-to-one consumer interactions, as well as the associates whose passion and collaborative spirit have fueled it.   From the hallways of our California and Connecticut offices to every field office in between, to the thousands of stores in which we are engaging consumers every week – our dynamic and entrepreneurial Integrated culture is as responsible for our success as anything.”

The rankings will appear in the August/September issue of Chief Marketer magazine, which hits newsstands this week.

“Shooting straight to the top ten of the Promo 100 the very first year we applied for consideration is an incredible accomplishment for the entire Integrated Marketing Services organization,” said Tanya Domier, President.  “The decision for four business units to go to market as one formidable Integrated Marketing Services agency is already paying dividends and helping deliver the industry recognition we have earned over the past decade.”

Integrated Marketing Services is Advantage Sales and Marketing’s full-service promotion agency specializing in shopper marketing, field events, in-store demos and custom publishing.

» Click here to view the magazine article highlighting the 2010 rankings. (PDF format)

INtegrated Marketing ranked No. 4 in Shopper Marketing Excellence on The Hub’s list of the Top 12 agencies.

» Click here to access the full article

Founded in 1993 and based in Santa Ana, California, Marketration is an Integrated Field Marketing company that executes nationwide promotional events and marketing efforts for a broad array of clients and hundreds of well-known CPG brands. Marketration’s core services include Event Marketing, Retail Store Front Promotions, Mobile Marketing, Grassroots/Intercept Sampling, Hispanic Field Marketing, Image Design & Production, Promotional Products, and Asset Management.

Marketration will continue to be managed by its existing management team led by Brian Clausman and will operate as a division of IN. Brian will report to Tanya Domier, President of IN.