Source: Adage.com –
Consumers are turning to mobile handsets to purchase everything from gift vouchers to flat-screen TVs, and retailers around the world are struggling to keep up with the pace of change.
In the U.K., mainstream …

Source: Brandweek.com
As marketers pursue a population that relies increasingly on mobile communication, they’re hoping people will welcome sales pitches that catch them on the fly. Polling by Harris Interactive for 1020 Placecast (a company specializing …

Source: Washington Post
Last month, Tara Kuczykowski walked into a Target store in Columbus, Ohio, pulled out her mobile phone and handed it to the cashier.
The cashier scanned the digital coupon on the phone’s tiny screen, …

Source: DrugStoreNews.com
Moving fast to stay in front of the revolution in electronic communications and social networking, Walgreens Tuesday unveiled new text messaging and mobile applications for prescription customers on the go.
Among the new convenience features …

Source: Wall Street Journal
As Apple Inc. unveils its new iPhone, more retailers—from Home Depot Inc. to Lilly Pulitzer—are looking to generate sales from smartphones’ surging popularity by making it easier for people to shop via …