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	<title>Advantage Sales and Marketing ASM Newsroom &#187; outsourcing</title>
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		<title>Outsourcing Is In</title>
		<link>http://www.asmnewsroom.com/2010/08/outsourcing-is-in/</link>
		<comments>http://www.asmnewsroom.com/2010/08/outsourcing-is-in/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 11:06:51 +0000</pubDate>
		<dc:creator>maria.konosky</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[ASM]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[Sales and Marketing Agencies]]></category>
		<category><![CDATA[Shopper Events]]></category>

		<guid isPermaLink="false">http://www.asmnewsroom.com/?p=1202</guid>
		<description><![CDATA[Sales and Marketing Agencies Expand in Down Economy
Source: SupermarketNews.com
While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived.  
That description, however, does fit the ...]]></description>
			<content:encoded><![CDATA[<p><strong>Sales and Marketing Agencies Expand in Down Economy<a href="http://www.asmnewsroom.com/wp-content/uploads/2010/08/shopper-events.jpg"><img class="alignright size-thumbnail wp-image-1203" title="shopper events" src="http://www.asmnewsroom.com/wp-content/uploads/2010/08/shopper-events-150x150.jpg" alt="" width="150" height="150" /></a></strong></p>
<p>Source: SupermarketNews.com</p>
<p>While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived.  </p>
<p>That description, however, does fit the sales and marketing agencies that act as go-betweens among retailers and vendors.</p>
<p><!--end paragraph--><!--begin paragraph--></p>
<p>Following the path predicted in a 2006 report by the Grocery Manufacturers Association, sales agencies have benefited from a shift toward outsourcing a variety of the functions that traditionally had been performed by suppliers.</p>
<p><a href="http://supermarketnews.com/retail_financial/sales-marketing-agencies-expand-0830/">Click here for full article</a></p>
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		<item>
		<title>Held Accountable: CPG brands turn to third-party companies to execute programs effectively</title>
		<link>http://www.asmnewsroom.com/2009/12/held-accountable-cpg-brands-turn-to-third-party-companies-to-execute-programs-effectively/</link>
		<comments>http://www.asmnewsroom.com/2009/12/held-accountable-cpg-brands-turn-to-third-party-companies-to-execute-programs-effectively/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 00:41:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[Shopper Marketing]]></category>
		<category><![CDATA[Todd Baird]]></category>

		<guid isPermaLink="false">http://www.asmnewsroom.com/?p=573</guid>
		<description><![CDATA[Todd Baird, ASM Division Vice President, Retail, provides his insights on CPG brands&#8217; reliance on third-party companies like Advantage Sales and Marketing to execute programs effectively.
» Check out the article in the December 2009 edition ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.asmnewsroom.com/wp-content/uploads/2010/01/Screen-shot-2010-01-15-at-4.45.28-PM.png"><img class="alignright size-medium wp-image-574" style="margin-left: 15px; margin-right: 15px;" title="shopper marketing dec 2009" src="http://www.asmnewsroom.com/wp-content/uploads/2010/01/Screen-shot-2010-01-15-at-4.45.28-PM-221x300.png" alt="" width="221" height="300" /></a>Todd Baird, ASM Division Vice President, Retail, provides his insights on CPG brands&#8217; reliance on third-party companies like Advantage Sales and Marketing to execute programs effectively.</p>
<p>» <a href="http://www.poptimes.com/2009-12/#/22/">Check out the article in the December 2009 edition of Shopper Marketing</a>.</p>
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		<item>
		<title>Smooth Sale-ing</title>
		<link>http://www.asmnewsroom.com/2009/08/smooth-sale-ing/</link>
		<comments>http://www.asmnewsroom.com/2009/08/smooth-sale-ing/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 06:32:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hide]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[CPG trends]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[Sonny King]]></category>
		<category><![CDATA[supermarket news]]></category>

		<guid isPermaLink="false">http://www.kentotto.com/sandbox/asm-newsroom/?p=249</guid>
		<description><![CDATA[Source: Supermarket News
CEO Sonny King is quoted in the Aug. 31 issue of Supermarket News. Check out what he says about ASM, the future of outsourcing, Consumer Packaged Goods trends and more.
» Click here to access the full article.
]]></description>
			<content:encoded><![CDATA[<p><em>Source: Supermarket News</em></p>
<p>CEO Sonny King is quoted in the Aug. 31 issue of Supermarket News. Check out what he says about ASM, the future of outsourcing, Consumer Packaged Goods trends and more.</p>
<p>» <a href="http://supermarketnews.com/retail_financial/smooth-sale-ing-0831/index.html">Click here to access the full article.</a></p>
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