Source: Reuters
Procter & Gamble has launched a household tips website for the growing number of American men who have become homemakers in a tough job market.
The site, Manofthehouse.com, went live this month and offers the kind …

Source: BrandWeek
UPCs, those bar codes featured on packaged goods, are turning into an unlikely new media opportunity as Coca-Cola, PepsiCo, Kraft, Campbell Soup, Procter & Gamble and others link with mobile technology providers.
Proponents of the …

Source: Brandweek.com
In the process of priming Febreze Sport’s launch, Procter &  Gamble tested the product to see if it caught consumers’ eyes—literally.
In that case, P&G was using technology from a firm called Tobii that tracks …

Source: ABC News
The world’s largest consumer products maker says its online shopping store is open for business.
Procter & Gamble Co. said Wednesday the “eStore” is up and running for the general public after months of …

Source: LA Times
The maker of Tide detergent, Pampers diapers and Gillette shavers is taking hundreds of its popular consumer products directly to shoppers through a new website.
The “eStore,” which Procter & Gamble Co. will launch …