Source: Supermarket News
By JULIE GALLAGHER

PHOENIX — Wal-Mart’s sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards …

Source: Supermarket News
By JULIE GALLAGHER

PHOENIX — Wal-Mart incited a lift in sales of Easter cookies (260%), ham (1,000%) cakes (6,000%) and pineapples (245%) by distributing samples of the items as part of a program tied …

Source: In-Store Marketing Institute Special Report
A closer look at the event marketing program at Walmart and its partnership with Shopper Events.
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IRVINE, Calif. — Tanya Domier, Advantage Sales and Marketing’s President of Marketing Services, will speak at the November Grocery Manufacturers Association (GMA) conference: Resilience & Relevance: Winning Strategies for a New Economy. The conference will discuss the success of …

Source: Shopper Marketing
Shopper Events and Marketration highlighted when evaluating the value of event marketing.
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