Sales and Marketing Agencies Expand in Down Economy
Source: SupermarketNews.com
While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived.  
That description, however, does fit the …

Source: Portfolio.com
The company that Wal-Mart chose to take over promotions at its Sam’s Club stores, at a cost of about 10,000 jobs, is already almost exclusively devoted to serving the Bentonville, Arkansas, retail giant.
Shopper Events LLC already manages …

Source: Supermarket News
BENTONVILLE, Ark. — Sam’s Club eliminated 10,000 demo associate positions and appointed third-party marketing company Shopper Events to facilitate product sampling, it announced here Sunday.
Its new “Tastes and Tips” demo program will include …

Source: Connecting Northwest Arkansas
Connecting Northwest Arkansas interviews Brian Pear, Shopper Events Vice President, General Manager.
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IRVINE, Calif. — Tanya Domier, Advantage Sales and Marketing’s President of Marketing Services, will speak at the November Grocery Manufacturers Association (GMA) conference: Resilience & Relevance: Winning Strategies for a New Economy. The conference will discuss the success of …

Source: Shopper Marketing
Shopper Events and Marketration highlighted when evaluating the value of event marketing.
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