Articles tagged with: Shopper Marketing
Savvy consumers wait for marketers to catch up
Source: Brand Week
Maybe they’re flattering themselves, but lots of Americans believe they’ve become more adept as consumers during the past couple of years. However, an AdweekMedia/Harris Poll finds they are less inclined to believe that …
Coupon use skyrockets
Source: Ad Week
In one of the most telling signs yet of new consumer frugality, annual coupon use is on the rise for the first time since 1992, according to Inmar, a promotion transaction settlement company. …
Held Accountable: CPG brands turn to third-party companies to execute programs effectively
Todd Baird, ASM Division Vice President, Retail, provides his insights on CPG brands’ reliance on third-party companies like Advantage Sales and Marketing to execute programs effectively.
» Check out the article in the December 2009 edition …
