Source: Shopper Marketing magazine
Each year event marketing takes on greater significance. Though it remains composed of traditional PR methods, such as mobile tours and sampling, the practice has been elevated to a science and been …

Source: Brand Week
Maybe they’re flattering themselves, but lots of Americans believe they’ve become more adept as consumers during the past couple of years. However, an AdweekMedia/Harris Poll finds they are less inclined to believe that …

Source: Ad Week
In one of the most telling signs yet of new consumer frugality, annual coupon use is on the rise for the first time since 1992, according to Inmar, a promotion transaction settlement company. …

Todd Baird, ASM Division Vice President, Retail, provides his insights on CPG brands’ reliance on third-party companies like Advantage Sales and Marketing to execute programs effectively.
» Check out the article in the December 2009 edition …