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SymphonyIRI, Walmart Create Data Portal
July 25, 2011 | No Comment

Source: Supermarket News
SymphonyIRI Group said it will partner with Walmart to create a new collaborative planning platform called Customer Advantage.
The Customer Advantage solution identifies and sizes opportunities among shopper segments, trips and categories that will …

Walmart to Provide Data to Nielsen
July 21, 2011 | No Comment

Source: Supermarket News
Data-analysis firm Nielsen said that it will once again incorporate data from Wal-Mart Stores’ U.S. operations into its reports.  Nielsen said it has signed a cooperation agreement with the retailer that will allow it …

Walmart Introduces Fuel Incentive
June 30, 2011 | No Comment
Walmart Introduces Fuel Incentive

Source: Supermarket News
Walmart is offering an instantly redeemable 10-cent per gallon discount on gas purchased with a Walmart giftcard, reloadable Walmart Moneycard or Walmart credit card.

Fuel, gas and diesel purchases made at participating Murphy USA and …

Walmart to Focus on Smaller Stores
October 14, 2010 | 3 Comments
Walmart to Focus on Smaller Stores

Source: MediaPost.com –
Just as America has gotten used to Walmart’s mammoth supercenters, the retailer says it plans to focus on smaller stores, as well, to better expand in U.S. urban markets.
At a presentation for investors …

Walmart’s Simon Promises More Selection, Fewer Promotions
September 15, 2010 | No Comment
Walmart’s Simon Promises More Selection, Fewer Promotions

Source: SupermarketNews.com
Walmart is focusing on greater selection and fewer price promotions to restore sales, the new head of its U.S. operations said Wednesday.

In his first public remarks since succeeding Eduardo Castro-Wright in June, Bill Simon, chief …

New Walmart U.S. CEO Reverses Company’s Direction
August 17, 2010 | No Comment
New Walmart U.S. CEO Reverses Company’s Direction

Source: AdAge.com
Walmart will bring back thousands of items previously cut through Project Impact, scrap the deep “Rollbacks” it tried in April and May and reduce ad spending to “historical levels” as new U.S. President William …

Walmart to put RFID tags on clothing
July 23, 2010 | No Comment
Walmart to put RFID tags on clothing

Source: Wall Street Journal
Wal-Mart Stores Inc. plans to roll out sophisticated electronic ID tags to track individual pairs of jeans and underwear, the first step in a system that advocates say better controls inventory but …

Walmart committed to Project Impact, but may increase assortment
July 13, 2010 | No Comment
Walmart committed to Project Impact, but may increase assortment

Source: Ad Age
There’s a legend circulating around Bentonville: Walmart Chairman Lee Scott enters a Friday morning senior-management meeting with two bags of groceries from Harps, the Arkansas retail chain that has somehow survived the dominance …