Articles tagged with: Walmart
Wal-Mart improvements maximize sampling sales lift
Source: Supermarket News
By JULIE GALLAGHER
PHOENIX — Wal-Mart incited a lift in sales of Easter cookies (260%), ham (1,000%) cakes (6,000%) and pineapples (245%) by distributing samples of the items as part of a program tied …
Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program
Source: In-Store Marketing Institute Special Report
A closer look at the event marketing program at Walmart and its partnership with Shopper Events.
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